Luxury retail · Paris2025
Atelier LumeE-commerce flagship
3.4× conversion
ServicesE-commerceBrandMotion
— Challenge
A maison whose digital felt cheaper than its product. High traffic, fragile conversion.
— Outcome
A cinematic flagship store with editorial product narrative. AOV up 62%, returns down 18%.
Sector
Luxury retail · Paris
Year
2025
Client
Atelier Lume
Headline metric
3.4× conversion
More work
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