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Web design · Restaurants

Restaurant websites that fill the table, not just Facebook.

Today's diners don't call — they Google, scan the menu, read reviews, book online. We design restaurant websites that surface in local searches and accept reservations 24/7.

+156% online reservations in 4 months

The problem

Why tables stay empty while competitors fill up

Invisible for «restaurants near me»

Google shows 3 restaurants in the local map pack. If you're not one of them in your area, you lose 70% of last-minute walk-in decisions.

Menu is a PDF that won't load on mobile

Diners check the menu before booking — if they have to download a file, they leave. A mobile-first menu loading in 1 second is the minimum.

No reviews shown outside TripAdvisor

TripAdvisor hasn't mattered for years. Google reviews are what counts now. If they don't surface on your site, you lose the trust signal that converts.

No Instagram-to-table strategy

60% of your new diners come from Instagram. If your bio link doesn't connect to a booking system, you lose that flow entirely.

The solution

What we build for restaurants

Goal: from Instagram post to booked table in 2 taps.

  • One-tap online reservations

    Integration with OpenTable, TheFork, or custom. Diner sees live availability, books in 30 seconds. Auto-confirmation by SMS.

  • Mobile-first interactive menu

    Not PDF. Real HTML menu with photos per dish, allergen tags, vegan/vegetarian filters. Loads in 1 second and Google can read it — local SEO boost.

  • Google Business + reviews

    Complete Google Business setup: photos per dish/space, posts for events/specials, automatic review feed on your site. Target: top-3 in the map pack for every relevant neighborhood query.

  • Instagram link-in-bio

    Smart link page replacing Linktree: current offers, booking, menu, location, all in one. Significantly boosts conversion from Instagram.

  • Events & private dining

    Page for private events (birthdays, corporate, weddings). Request form that auto-routes to you with full details. High-margin event business with no extra effort.

  • Loyalty / repeat visit incentive

    QR code at the table → email list signup with welcome offer. Turns first-time diners into neighborhood regulars, not one-off tourists.

— SEO

SEO strategy for restaurants

Local SEO is everything in food. We target precisely what diners search when they're ready to eat.

01

Cuisine + neighborhood queries

«Italian restaurant Mayfair», «sushi Soho», «traditional taverna Plaka». Cuisine + neighborhood combinations. Each page targets a specific combo.

02

Menu items as keywords

People search specific dishes: «best burger London», «authentic pizza napoletana». Dedicated pages for signature dishes capture these searches.

03

Restaurant + LocalBusiness schema

Full schema markup: menu, hours, price range, accepted reservations, cuisine type. Google shows a rich card with stars, prices, hours — higher CTR than plain listing.

Frequently asked questions

How much does a restaurant website cost?
From €2,000 for a premium site with online reservations, interactive menu, Google Business setup. More complex builds (events page, multi-location, loyalty) €3,500–5,500. Recurring costs: €30–50/month hosting + reservation system fees.
Which reservation system do you recommend?
TheFork for marketplace visibility (with commission). OpenTable for international/tourist diners. Custom (no commission) for established places with steady local clientele. We discuss what fits.
Do I need photos of every dish?
Not every — but at least 8–10 signature pieces. If you don't have them, we organise a food photography session (€500–1,500 per shoot). One of the most ROI-positive budget items because the photos also feed Instagram.
Do I have to write the copy myself?
No. We write after interviewing you: story, cooking style, influences, signature dishes. The result reads like an editorial review, not a menu.
How fast will I see results?
Online reservations increase from week one (new diners find the site). Local SEO needs 3–6 months for top-3 rankings. Total ROI break-even typically within 4–6 months.

We also serve

Start a project

Let's fill your restaurant

30-minute discovery call. We analyse your area, your current presence, and show you clearly how many additional tables we can bring.