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Web design · Orthodontic practices

Orthodontic websites that sell the after photo.

Parents don't buy braces — they buy the end result. We design orthodontic practice websites that showcase transformations, explain clear aligners clearly, and close consultations without your team picking up the phone.

+128% free consultation requests

The problem

Why you lose patients before they ever call

Not enough transformation photos

Orthodontic decisions are visual. Without 30+ before/after photos, prospects assume you don't have a portfolio and move to the next clinic.

Clear aligners sound complicated

Invisalign, Spark, ClearCorrect — if your page can't explain the difference in 30 seconds, the prospect leaves for the competitor with better copy.

No pricing transparency

Parents search «orthodontic treatment cost» before booking. Without ranges or financing options visible, they bypass you for a clinic that is upfront.

Missing the adult market

40% of orthodontic patients today are adults. If your site only shows teenagers, you're invisible to this high-value segment.

The solution

What we build for orthodontic practices

Orthodontic websites are 70% visual. We invest design effort where it actually closes deals.

  • Cinematic before / after gallery

    Not phone snapshots — professional studio photography in filterable grids (kids / teens / adults, braces / aligners). One-tap filtering with clear timeframes («14 months»).

  • Clear aligners explainer page

    Interactive page comparing Invisalign vs traditional braces vs other aligners. Duration, cost, daily life. Parent leaves with a clear preference before ever picking up the phone.

  • Online consultation booking

    Free assessment with smile photo upload. You send back an initial opinion within 24h — pipeline fills without your front desk ever ringing.

  • Pricing & financing transparency

    Treatment price ranges, financing options, accepted insurance. No «call for a quote» — that filters out the serious prospects.

  • Separate audience pages

    Page for kids (parent audience), teens (mom-to-son angle), adults (discreet, financing, lifestyle). Each optimised for a different keyword set.

  • Patient testimonial videos

    Structured 60-second testimonial blocks with auto-captioning and VideoObject schema. Boosts time on page (a ranking signal) and provides massive trust.

— SEO

SEO strategy for orthodontists

We target high-intent keywords like «Invisalign Athens cost» — searches made by people ready to invest.

01

Brand-specific keywords

Invisalign, Spark, Damon — each brand has its own ranking potential. Separate pages per system so you appear in every brand search.

02

Image SEO

Transformation photos are optimised with proper alt tags, structured data, lazy loading. We target Google Images for «before after invisalign [city]» queries.

03

Local + comparison keywords

«Orthodontist [neighborhood]», «Invisalign near me», plus «best orthodontist Athens» — patients compare before booking. Either you're in the comparison or you're not.

Frequently asked questions

How much does an orthodontic website cost?
From €3,000 for a premium site with 50+ before/after slots, online consultations and 3-audience structure (kids/teens/adults). Exact pricing after a discovery call.
How do you handle the transformation photos?
We provide a professional shoot guide (angle, lighting, background) and patient-consent workflow. Or we organise a one-day photographer — one-time investment that powers the site for years.
Do I get an online consultation system?
Yes. Patients upload 3 smile photos and answer 5 questions. You get the package by email and send an initial opinion within 24h. Convert to a booking with one click.
Will you expose my prices publicly?
We recommend ranges («Invisalign from €2,500») rather than fixed prices — builds trust without commitment. You always control the transparency level.
How long does the build take?
5–7 weeks. The extra step over a standard dental site is the photography production and gallery setup — but that's exactly what closes the consultations.
Have you built orthodontic sites before?
Yes, though we approach each one as unique. On the discovery call we show relevant examples and explain which approach fits your practice.

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Start a project

Let's fill your consultation calendar

30 minutes, no commitment. We audit your practice and show you the strategy that would deliver the fastest results.