How much does a pharmacy e-shop cost?

From €3,500 for an e-shop with 200+ products, click & collect, social integration. If you already have a pharmacy management system, we build an integration for automatic sync. Recurring costs: €40–80/month for hosting + payment fees (1.5–2%).

Can I sell prescription medicine online?

No — only OTC and parapharmacy. Prescription drugs are prohibited online by regulators. The entire e-shop is built around this distinction with automatic filters, disclaimers and age gates.

How does stock sync work?

We build an API integration with your pharmacy management software so stock updates in real time. If you don't have one, we provide an admin dashboard for manual updates — your team learns it in 30 minutes.

Will I show up as the duty pharmacy on Google?

Yes, two ways: (1) dynamic schema on the site so Google knows you're open, (2) we update your Google Business profile before duty shifts. The combination puts you at the top of relevant searches.

I already use a marketplace platform. Do I need my own site?

Marketplaces take commission per sale. Your own e-shop gives 100% margin and builds a brand asset you can grow. Best combo: marketplace for visibility, your own site for repeat customers.

— Web design · Pharmacies

Pharmacy websites that sell beyond the counter.

A modern pharmacy needs more than a brochure site: e-commerce for OTC and cosmetics, click & collect, local SEO for «pharmacy open now», and compliant integration with national health systems. We build all of it.

+213% online OTC orders

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— The problem

Why you lose customers to big online pharmacies

No e-shop — the big chains are eating your margins

Your customers are already ordering OTC and cosmetics online — just not from you. Big online pharmacies capture margins that should be yours.

Invisible when you're on duty

When someone searches «pharmacy open now [neighborhood]», you appear only if Google Business and schema are set up correctly. Otherwise the neighbor wins the customer.

Years of neighborhood trust, zero digital expression

Your physical reputation should carry into your website. Generic corporate templates destroy that asset — premium design preserves and amplifies it.

Promotions trapped in the window display

Cosmetics, vitamins, baby care promotions all stay behind glass. With proper newsletter and social, they sell before the customer even enters the shop.

— The solution

What we build for pharmacies

Modern pharmacy is hybrid retail. We engineer the digital layer to complement — not compete with — the physical store.

OTC + cosmetics e-shop
Cosmetics, vitamins, baby care, sports nutrition — everything you can legally sell online. Stripe / local processor checkout, automatic stock sync with your pharmacy management system.
Click & collect
Customer orders online, picks up in 2 hours. Removes friction without shipping risk. Automatic SMS when the order is ready.
Duty pharmacy system
Dynamic page that detects when you're the duty pharmacy. Banner appears at top of site + Google Business update + OpeningHoursSpecification schema — works like an urgent SEO signal.
Promotion newsletter
Monthly newsletter with weekly promotions. Collect emails at checkout, send targeted offers. Average ROI: €1 spent → €12 revenue.
Local SEO optimisation
Optimised Google Business profile, Pharmacy + LocalBusiness schema, NAP consistency across directories. Target: top-3 in the local map pack for every relevant neighborhood query.
Regulatory compliance
Built to comply with national pharmacy regulations on online sales and advertising. Disclaimers, restricted categories, age gates where required. No fines, no surprises.

— SEO

SEO strategy for pharmacies

Pharmacies have a huge local advantage and a very specific query pattern. We target these without wasting budget on broad keywords that don't convert.

Geo-modified queries

«Pharmacy [neighborhood] open now», «cosmetics [city]», «duty pharmacy [district]». Each page references the location in H1, structured data and content.

Product category landing pages

Pages for «vitamin D», «protein», «retinol cream» — not just product pages but educational content that captures high-intent searches pre-purchase.

Duty schema

Dynamic OpeningHoursSpecification schema that updates when you're on duty. Google shows «Open now» in local results — measurable click-through lift.

Frequently asked questions

How much does a pharmacy e-shop cost?: From €3,500 for an e-shop with 200+ products, click & collect, social integration. If you already have a pharmacy management system, we build an integration for automatic sync. Recurring costs: €40–80/month for hosting + payment fees (1.5–2%).
Can I sell prescription medicine online?: No — only OTC and parapharmacy. Prescription drugs are prohibited online by regulators. The entire e-shop is built around this distinction with automatic filters, disclaimers and age gates.
How does stock sync work?: We build an API integration with your pharmacy management software so stock updates in real time. If you don't have one, we provide an admin dashboard for manual updates — your team learns it in 30 minutes.
Will I show up as the duty pharmacy on Google?: Yes, two ways: (1) dynamic schema on the site so Google knows you're open, (2) we update your Google Business profile before duty shifts. The combination puts you at the top of relevant searches.
I already use a marketplace platform. Do I need my own site?: Marketplaces take commission per sale. Your own e-shop gives 100% margin and builds a brand asset you can grow. Best combo: marketplace for visibility, your own site for repeat customers.

— We also serve

Dentists Orthodontists Lawyers Accountants Architects See all industries →

— Start a project

Let's talk about your pharmacy

30-minute discovery call. We assess your inventory, neighborhood and competition, and show you which digital lever will deliver the fastest return.