How much does a hotel website cost?

From €5,000 for a premium site with booking engine, 5 languages, photo galleries, seasonal packages. Boutique hotels often need custom photo direction — adds €1,500–3,000 but it's critical.

Will it integrate with my PMS?

Yes. We work with major PMS systems: Cloudbeds, Mews, Booking Factory, custom. If your chain uses a proprietary system, we build an API integration.

How will you increase direct bookings?

Two axes: (1) the on-site experience persuades guests to book direct (better presentation, clear perks), (2) Google Ads strategy targeting your brand name so guests who find you via OTA but search your name end up on your site.

How fast will I see SEO results?

Branded searches («[hotel name]») 2–3 weeks. Destination-based («hotel Santorini») 6–12 months — depends on competition. Strong seasonality: SEO done in autumn delivers next season.

I have 3 hotels. One site or three?

Depends. If the 3 have different positioning (luxury vs family vs business), separate sites. If it's a chain with shared philosophy, one multi-property site with unified booking engine and location pages. We discuss on the call.

— Web design · Hotels

Hotel websites that drive direct bookings, not OTA commissions.

Every booking through Booking.com = 17–25% commission. Every direct booking through your site = 100% yours. We design hotel websites with native booking engines, multi-language, seasonal packages and destination SEO.

From 15% to 38% direct booking ratio in 12 months

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— The problem

Why OTAs eat half your profit

No reason to book direct

Booking.com has all the reviews, the photos, the trust. If your site doesn't offer something exclusive (better rate, free upgrade, breakfast), why change habit?

12-step booking flow

If your booking requires login, OTP, two pages of personal details, the guest returns to Booking.com (which remembers their card from last year).

No strategy for returning guests

The most valuable guest is the one who comes back. Without CRM and email marketing, you lose the second booking — and pay commission again for the same person.

Multi-language as afterthought

Google Translate widget is not translation. German, French, Italian guests are irritated by poor translation and book alternatives. Proper native translation drives conversion dramatically.

— The solution

What we build for hotels

One goal: make your site your most profitable channel, not a brochure next to the OTAs.

Native booking engine
Direct booking without leaving the page. PMS integration (Cloudbeds, Booking Factory, custom). Manage rates, availability, restrictions from the same dashboard you use for OTAs.
Best-rate guarantee + perks
Visibly shown: «Best rate online (direct)», «Free welcome drink», «Late checkout free». Give the guest a clear reason to book direct.
Cinematic room galleries
Not OTA-style thumbnails. Full-screen image sequences with 360° tours, material details, views per room. Sells the experience.
Native multi-language
EN / DE / FR / IT / ES minimum — no Google Translate. Proper hreflang setup so German guests find the German version of your site on Google.de.
Seasonal offers + packages
Structure for seasonal offers that auto-publish/unpublish without code changes. Easter package, Christmas, romantic getaway, family weeks.
Email automation for returning guests
Pre-arrival email (welcome + area tips), post-stay email (review request + discount code for next booking). Runs 24/7.

— SEO

SEO strategy for hotels

Guests search «hotel [destination]» long before deciding which specific hotel. We're there at the decision moment.

Destination-based queries

«Hotel Santorini», «boutique hotel Mykonos», «family hotel Corfu». Targeted with clear positioning so you surface for the right searches, not generic.

Hotel + neighborhood SEO

Guide pages per neighborhood («Oia vs Fira: which fits you?»), wide local content. Captures pre-decision searches and builds authority beyond booking-intent.

Hotel schema + rich results

Hotel schema with rating, price range, amenities. Google shows rich card in results — larger SERP space, higher CTR, less dependence on meta-search engines.

Frequently asked questions

How much does a hotel website cost?: From €5,000 for a premium site with booking engine, 5 languages, photo galleries, seasonal packages. Boutique hotels often need custom photo direction — adds €1,500–3,000 but it's critical.
Will it integrate with my PMS?: Yes. We work with major PMS systems: Cloudbeds, Mews, Booking Factory, custom. If your chain uses a proprietary system, we build an API integration.
How will you increase direct bookings?: Two axes: (1) the on-site experience persuades guests to book direct (better presentation, clear perks), (2) Google Ads strategy targeting your brand name so guests who find you via OTA but search your name end up on your site.
How fast will I see SEO results?: Branded searches («[hotel name]») 2–3 weeks. Destination-based («hotel Santorini») 6–12 months — depends on competition. Strong seasonality: SEO done in autumn delivers next season.
I have 3 hotels. One site or three?: Depends. If the 3 have different positioning (luxury vs family vs business), separate sites. If it's a chain with shared philosophy, one multi-property site with unified booking engine and location pages. We discuss on the call.

— We also serve

Dentists Orthodontists Pharmacies Lawyers Accountants See all industries →

— Start a project

Let's reduce the commission you pay

30-minute discovery call. We analyse your booking mix, competition, and show you clearly how much we can grow your direct bookings.