Invisible for «gym [neighborhood]»
When someone decides to train, they Google their area. Without top-3 ranking, you lose the membership before they even ask.
— Web design · Gyms & Personal Trainers
Gym websites that sell memberships, not trial passes.
We design gym and personal trainer websites with online membership, class booking, trainer profiles and transformation showcases — everything that converts a visitor into an annual membership.
+143% online memberships in 4 months
— The problem
Why new prospects join the gym down the street
No clear differentiation
Every gym has weights and bikes. CrossFit programming; strength specialisation; boutique boxing; 24/7 access; premium spa. This must show in the first fold.
Underused social proof
Transformation photos, member testimonials, before-after, lifetime PRs — visual proof that converts hesitant prospects into members.
— The solution
What we build for gyms
Goal: site becomes 24/7 sales rep for every member type — from beginner to competitive athlete.
Online membership + recurring billing
Stripe integration, recurring monthly/annual payments, auto-card-renewal. Members sign up at 10pm without setting foot in the gym.
Class booking with live availability
Show which slots are open in CrossFit WODs, yoga, spinning. Members book in one tap, get reminders.
Trainer profiles + credentials
Separate page per trainer with bio, specialties, certifications, transformations. Members pick personally, you build trainer-brand.
Programs by goal
«Weight loss», «strength», «hypertrophy», «mobility» — pages per program with specific methodology. Differentiation from generic gym.
Transformation gallery
With explicit consent, before/after captures hesitant prospects. Filtering by goal (loss/gain), trainer, duration.
— SEO
SEO strategy for gyms
Local SEO + program-specific keywords = the most effective combo for gyms.
01
Geo + program queries
«CrossFit Pangrati», «boutique boxing Glyfada», «yoga studio Mayfair». Each neighborhood × specialty = its own page.
02
Personal trainer SEO
Trainer-specific pages target «personal trainer [area]» — massive search volume. Person + ProfessionalService schema per trainer.
03
Educational content for beginners
«How to start at the gym», «how many times per week» — answer hesitant beginner questions, draw them in with «next step» = trial visit.
Frequently asked questions
- How much does a gym website cost?
- From €2,500 for premium site with online memberships, class booking, 5 trainer profiles. Boutique/multi-location €4,000+. Recurring: €40–60/month hosting + payment fees (1.5–2%).
- Will it integrate with my gym management software?
- Yes. We work with Mindbody, Zen Planner, Glofox, custom systems. Attendance tracking, member portal, class scheduling — all connected.
- Do I need transformation photos?
- Among the most conversion-positive elements. On the discovery call we review what you have — typically 10–15 with proper consent management is enough.
- How do I manage reviews?
- We set up post-class email requests + positive reviews surface on site. Negative reviews alert you immediately so you can respond fast.
- Can personal trainers have their own pages?
- Yes — separate page per trainer, members can book 1-on-1 sessions, public bio that builds the trainer's personal brand while staying under the gym brand.
— We also serve
— Start a project
Let's fill your gym
30-minute discovery call. We analyse your area, competitors and show you clearly how many memberships you're losing to search today.